Pharmadepot brand concept: 'When at need - The Pharmacy at hand'


Pharmadepot has adopted a unique concept of 'When at need - The Pharmacy at hand', offering a broad range of pharmaceutical products including prescription and over-the-counter medications, accounting for 65% of its portfolio share. Its customer segment includes mass-market, middle, and low-income groups who perceive it as a best-price pharmacy with a medicinal inclination.

The pharmacy has full geographical coverage with standalone stores, hospital-based locations, and inside-store formats, providing a wide range of accessibility options for customers. With a membership base of 1.7 million cardholders, Pharmadepot 's loyalty program is a testament to its strong customer focus and commitment to building long-term relationships. The pharmacy has established a robust presence in the market, with 278 stores, and continues to strive for excellence in its services, pricing, and accessibility to maintain its leadership position.

Customer segment



A medium or small area

Geographical distribution

Nationwide, high street, hospitals

Parapharmacy products

Medical personal care products


No consultant (only pharmacists)

Marketing communication

Reliable pharmacy

Loyalty proggramme

1.7 million discount card members


Expansion, increasing number of customers, private label products

                                                                                                                                                  65 Vazha Pshavela Avenue, Tbilisi, Georgia

                                                                                                                                                  65 Vazha Pshavela Avenue, Tbilisi, Georgia