RETAIL BANNERS

GPC

GPC brand concept: Pharmacy and more

 

GPC is a retail banner that represents top brands and beauty care products, accounting for 55% of its portfolio share. GPC's customer segment consists of people with high and medium-level incomes, and it strategically covers geographically significant areas such as big cities, high streets, and shopping malls, with a total of 104 stores. Through its loyalty program, GPC has successfully acquired 1.2 million card members and aims to increase check volume by offering new products, improving service levels, and fostering innovation. As a brand, GPC emphasizes quality, value, and innovation to stay ahead of the competition and maintain a leadership position in the market.

GPC drugstore presents an extensive assortment of health and beauty products, complemented by a diverse range of services offered through an integrated health hub. The health hub includes a lab retail point, ophthalmology, and dermatology cabinets, providing customers with an all-encompassing healthcare solution. GPC drugstore's commitment to delivering a seamless customer experience is reflected in the innovative design and layout of its stores, which are strategically positioned to offer convenience and accessibility to customers. By fostering a culture of excellence, and delivering high-quality services, GPC Drugstore has established itself as a premier destination for health and beauty solutions.

Customer segment

Medium, high

Format

Always a larger area (>120㎡)

Geographical distribution

Big cities, high street, supermarkets

Parapharmacy products

A large assortment of medical as well as premium personal care products

Consultant

A service consultant for premium personal care products

Marketing communication

Pharmacy and more

Loyalty proggramme

1.2 million loyalty card members - points accumulation which can be redeemed on most pharmacy products

Focus

Increasing check volume, increasing variety and revenue from pharapharmacy



                                                                                                                        50 Ilia Chavchavadze Avenue, Tbilisi, Georgia



                                                                                                                   50 Ilia Chavchavadze Avenue, Tbilisi, Georgia


GPC

Ketevan Tsamebuli Ave., Building. 2

Tbilisi

Georgia

GPC

Digomi Massive, V kv. Building. 1a

Tbilisi

Georgia

GPC

44 Chavchavadze Ave. #50b

Tbilisi

Georgia

GPC

Kostava 16

Rustavi

Georgia

GPC

Al. Kazbegi Ave. 10

Tbilisi

Georgia

GPC

2 Tsotne Dadiani Street

Tbilisi

Georgia

GPC

71 Vazha Pshavela Ave.

Tbilisi

Georgia

GPC

Tsereteli Ave. 55

Tbilisi

Georgia

GPC

Pekini Ave. 2

Tbilisi

Georgia

GPC

Vazha Pshavela Ave. 17

Tbilisi

Georgia

GPC

Rustaveli Ave. 16

Tbilisi

Georgia

GPC

30 Gorgiladze Street

Batumi

Georgia

GPC

1-3 Aghmashenebeli Avenue, Moses Gogiberidze 2

Tbilisi

Georgia

GPC

Kipshidze 7g

Tbilisi

Georgia

GPC

Tskneti, Rustaveli 68/011

Tbilisi

Georgia

GPC

Grishashvili 27 (ext. 25) / G. Tabidze 36

Kutaisi

Georgia

GPC

3 Erekle II Ave. 6

Telavi

Georgia

GPC

Pushkin 10/Tabukashvili 2

Tbilisi

Georgia

GPC

Gamsakhurdia 24

Zugdidi

Georgia

GPC

Mitskevichi 20

Tbilisi

Georgia

GPC

25a Pekini Ave.

Tbilisi

Georgia

GPC

Vazisubani 3 m/d, sq2, 15 adjacent to

Tbilisi

Georgia

GPC

Ortachala, Gorgasali 39

Tbilisi

Georgia

GPC

Rustaveli 174

Senaki

Georgia

GPC

Chavchavadze 113

Batumi

Georgia

GPC

Rustaveli Arc 24d

Poti

Georgia

GPC

Rustaveli 25

Khashuri

Georgia

GPC

Kostava 23

Akhaltsikhe

Georgia

GPC

Varketili Khomteli 1

Tbilisi

Georgia

GPC

Vazha-Pshavela Ave. 48

Tbilisi

Georgia

GPC

Tsotne Dadiani Ave. 34, Cor. 7

Tbilisi

Georgia

GPC

30 Chavchavadze Avenue

Tbilisi

Georgia

GPC

Kobaladze 8a

Batumi

Georgia

GPC

Aghmashenebeli Alley 213, Tbilisi Mall

Tbilisi

Georgia

GPC

Abashidze 41

Tbilisi

Georgia

GPC

I. Chavchavadze 37 M, Axis Mall, Agrohub

Tbilisi

Georgia

GPC

Ilia Vekua 1, City Gldani

Tbilisi

Georgia

GPC

26 May Square, 1a Mariam Lortkipanidze Street

Tbilisi

Georgia

GPC

Kazbegi 24b

Tbilisi

Georgia

GPC

19 Ilia Vekua St.

Tbilisi

Georgia

GPC

D/Dighomi I. Petritsi 8

Tbilisi

Georgia

GPC

Moscow Ave. 2Q, Cor. 1

Tbilisi

Georgia

GPC

Kekelidze 6

Tbilisi

Georgia

GPC

66 Gorgiladze Street

Batumi

Georgia

GPC

Tskhinvali Highway 14

Gori

Georgia

GPC

Dolidze St. 1

Tbilisi

Georgia

GPC

Pekini 11

Tbilisi

Georgia

GPC

Mitskevichi 8

Tbilisi

Georgia

GPC

Melikishvili 2

Tbilisi

Georgia

GPC

Zghvisubani Settlement, 10 quarter, building. 26

Tbilisi

Georgia

GPC

8a Navtlughi Street, Isani-Molly

Tbilisi

Georgia

GPC

Tvalchrelidze St. 2, East Point

Tbilisi

Georgia

GPC

Tsintsadze St.

Tbilisi

Georgia

GPC

Akaki Tsereteli Ave. 86

Tbilisi

Georgia

GPC

Mukhiani's sister. 3 M/R, 1 Building.

Tbilisi

Georgia

GPC

Vazha Pshavela Ave. 41

Tbilisi

Georgia

GPC

Tbel Abuseridze Street N20

Batumi

Georgia

GPC

I. Chavchavadze Ave. #37L, Carrefour-Vake

Tbilisi

Georgia

GPC

Didi Digomi, Supermarket Goodwill / Parnavaz Mepe Avenue 1

Tbilisi

Georgia

GPC

Gldani, 13 Leselidze St.

Tbilisi

Georgia

GPC

Digomi Massive, 3rd Sq., Building 1b

Tbilisi

Georgia

GPC

Chavchavadze 1

Gori

Georgia

GPC

4th quarter of Vazha-Pshavela Ave. Building. 3g

Tbilisi

Georgia

GPC

Avenue Friendship #12

Rustavi

Georgia

GPC

22 Marshal Gelovani Ave.

Tbilisi

Georgia

GPC

24 Bukhaidze Street

Kutaisi

Georgia

GPC

118 Agmashenebeli Ave.

Tbilisi

Georgia

GPC

Vazha-Pshavela Ave. 70, City-Saburtalo

Tbilisi

Georgia

GPC

10 Kartozia St.

Tbilisi

Georgia

GPC

Ivane Javakhishvili 64, Agrohub-Batumi

Batumi

Georgia

GPC

2 Nekerchkhali Street

Tbilisi

Georgia

GPC

17 Elguja Amashukeli St.

Tbilisi

Georgia

GPC

Mirian Mepe #25

Tbilisi

Georgia

GPC

3rd Plateau of Nutsubidze, 14 Giorgi Dzotsenidze/Ramaz Chkhikvadze St.

Tbilisi

Georgia

GPC

Omar Khizanishvili 9/Ilia Vekua 6

Tbilisi

Georgia

GPC

156 Tsotne Dadiani Street

Tbilisi

Georgia

GPC

4 Memed Abashidze Street

Batumi

Georgia

GPC

Shartava 2

Kutaisi

Georgia

GPC

Chavchavadze 49d

Tbilisi

Georgia

GPC

 Airport

Tbilisi

Georgia

GPC

Dusheti district, village Kaishauri, "Mount Vartsla"

Mtskheta

Georgia

GPC

Rustaveli Ave. 2/4, Gallery Tbilisi

Tbilisi

Georgia

GPC

Samtredia district, village in Didi Jikhai

Kutaisi

Georgia

GPC

Gori district, village. Tinisbridge, Varketili s/c 1

Gori

Georgia

GPC

University Street (Agrohub High)

Tbilisi

Georgia

GPC

Ana Politkovskaya street 29

Tbilisi

Georgia

GPC

Khimshiashvili 29

Batumi

Georgia

GPC

30 Lubliana St., 

Tbilisi

Georgia

GPC

29 Tskneti Highway

Tbilisi

Georgia

GPC

95 Tsereteli Ave.

Tbilisi

Georgia

GPC

Shartava and Lomuri Crossing

Rustavi

Georgia

GPC

Paliashvili 31/Lily Nutsubidze 1/Mikhail Lermontov 5

Kutaisi

Georgia

GPC

61 Ketevan Tsamebuli St.

Tbilisi

Georgia

GPC

1 Mtskheta St. / Abashidze 2

Tbilisi

Georgia

GPC

Zviad Gamsakhurdia Beach 80

Tbilisi

Georgia

GPC

Kostava 28

Zugdidi

Georgia

GPC

Tskhinvali Highway 14-14a

Gori

Georgia

GPC

Mirian Mepe #49

Tbilisi

Georgia

GPC

125 Shalva Nutsubidze Street

Tbilisi

Georgia

GPC

20 Gamsakhurdia St.

Batumi

Georgia

GPC

9 Otar Chiladze St.

Tbilisi

Georgia