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GPC brand concept: Pharmacy and more
GPC is a retail banner that represents top brands and beauty care products, accounting for 55% of its portfolio share. GPC's customer segment consists of people with high and medium-level incomes, and it strategically covers geographically significant areas such as big cities, high streets, and shopping malls, with a total of 104 stores. Through its loyalty program, GPC has successfully acquired 1.2 million card members and aims to increase check volume by offering new products, improving service levels, and fostering innovation. As a brand, GPC emphasizes quality, value, and innovation to stay ahead of the competition and maintain a leadership position in the market.
GPC drugstore presents an extensive assortment of health and beauty products, complemented by a diverse range of services offered through an integrated health hub. The health hub includes a lab retail point, ophthalmology, and dermatology cabinets, providing customers with an all-encompassing healthcare solution. GPC drugstore's commitment to delivering a seamless customer experience is reflected in the innovative design and layout of its stores, which are strategically positioned to offer convenience and accessibility to customers. By fostering a culture of excellence, and delivering high-quality services, GPC Drugstore has established itself as a premier destination for health and beauty solutions.
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Customer segment |
Medium, high |
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Format |
Always a larger area (>120㎡) |
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Geographical distribution |
Big cities, high street, supermarkets |
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Parapharmacy products |
A large assortment of medical as well as premium personal care products |
|
Consultant |
A service consultant for premium personal care products |
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Marketing communication |
Pharmacy and more |
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Loyalty proggramme |
1.2 million loyalty card members - points accumulation which can be redeemed on most pharmacy products |
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Focus |
Increasing check volume, increasing variety and revenue from pharapharmacy |
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GPC |
Ketevan Tsamebuli Ave., Building. 2 |
Tbilisi |
Georgia |
|
GPC |
Digomi Massive, V kv. Building. 1a |
Tbilisi |
Georgia |
|
GPC |
44 Chavchavadze Ave. #50b |
Tbilisi |
Georgia |
|
GPC |
Kostava 16 |
Rustavi |
Georgia |
|
GPC |
Al. Kazbegi Ave. 10 |
Tbilisi |
Georgia |
|
GPC |
2 Tsotne Dadiani Street |
Tbilisi |
Georgia |
|
GPC |
71 Vazha Pshavela Ave. |
Tbilisi |
Georgia |
|
GPC |
Tsereteli Ave. 55 |
Tbilisi |
Georgia |
|
GPC |
Pekini Ave. 2 |
Tbilisi |
Georgia |
|
GPC |
Vazha Pshavela Ave. 17 |
Tbilisi |
Georgia |
|
GPC |
Rustaveli Ave. 16 |
Tbilisi |
Georgia |
|
GPC |
30 Gorgiladze Street |
Batumi |
Georgia |
|
GPC |
1-3 Aghmashenebeli Avenue, Moses Gogiberidze 2 |
Tbilisi |
Georgia |
|
GPC |
Kipshidze 7g |
Tbilisi |
Georgia |
|
GPC |
Tskneti, Rustaveli 68/011 |
Tbilisi |
Georgia |
|
GPC |
Grishashvili 27 (ext. 25) / G. Tabidze 36 |
Kutaisi |
Georgia |
|
GPC |
3 Erekle II Ave. 6 |
Telavi |
Georgia |
|
GPC |
Pushkin 10/Tabukashvili 2 |
Tbilisi |
Georgia |
|
GPC |
Gamsakhurdia 24 |
Zugdidi |
Georgia |
|
GPC |
Mitskevichi 20 |
Tbilisi |
Georgia |
|
GPC |
25a Pekini Ave. |
Tbilisi |
Georgia |
|
GPC |
Vazisubani 3 m/d, sq2, 15 adjacent to |
Tbilisi |
Georgia |
|
GPC |
Ortachala, Gorgasali 39 |
Tbilisi |
Georgia |
|
GPC |
Rustaveli 174 |
Senaki |
Georgia |
|
GPC |
Chavchavadze 113 |
Batumi |
Georgia |
|
GPC |
Rustaveli Arc 24d |
Poti |
Georgia |
|
GPC |
Rustaveli 25 |
Khashuri |
Georgia |
|
GPC |
Kostava 23 |
Akhaltsikhe |
Georgia |
|
GPC |
Varketili Khomteli 1 |
Tbilisi |
Georgia |
|
GPC |
Vazha-Pshavela Ave. 48 |
Tbilisi |
Georgia |
|
GPC |
Tsotne Dadiani Ave. 34, Cor. 7 |
Tbilisi |
Georgia |
|
GPC |
30 Chavchavadze Avenue |
Tbilisi |
Georgia |
|
GPC |
Kobaladze 8a |
Batumi |
Georgia |
|
GPC |
Aghmashenebeli Alley 213, Tbilisi Mall |
Tbilisi |
Georgia |
|
GPC |
Abashidze 41 |
Tbilisi |
Georgia |
|
GPC |
I. Chavchavadze 37 M, Axis Mall, Agrohub |
Tbilisi |
Georgia |
|
GPC |
Ilia Vekua 1, City Gldani |
Tbilisi |
Georgia |
|
GPC |
26 May Square, 1a Mariam Lortkipanidze Street |
Tbilisi |
Georgia |
|
GPC |
Kazbegi 24b |
Tbilisi |
Georgia |
|
GPC |
19 Ilia Vekua St. |
Tbilisi |
Georgia |
|
GPC |
D/Dighomi I. Petritsi 8 |
Tbilisi |
Georgia |
|
GPC |
Moscow Ave. 2Q, Cor. 1 |
Tbilisi |
Georgia |
|
GPC |
Kekelidze 6 |
Tbilisi |
Georgia |
|
GPC |
66 Gorgiladze Street |
Batumi |
Georgia |
|
GPC |
Tskhinvali Highway 14 |
Gori |
Georgia |
|
GPC |
Dolidze St. 1 |
Tbilisi |
Georgia |
|
GPC |
Pekini 11 |
Tbilisi |
Georgia |
|
GPC |
Mitskevichi 8 |
Tbilisi |
Georgia |
|
GPC |
Melikishvili 2 |
Tbilisi |
Georgia |
|
GPC |
Zghvisubani Settlement, 10 quarter, building. 26 |
Tbilisi |
Georgia |
|
GPC |
8a Navtlughi Street, Isani-Molly |
Tbilisi |
Georgia |
|
GPC |
Tvalchrelidze St. 2, East Point |
Tbilisi |
Georgia |
|
GPC |
Tsintsadze St. |
Tbilisi |
Georgia |
|
GPC |
Akaki Tsereteli Ave. 86 |
Tbilisi |
Georgia |
|
GPC |
Mukhiani's sister. 3 M/R, 1 Building. |
Tbilisi |
Georgia |
|
GPC |
Vazha Pshavela Ave. 41 |
Tbilisi |
Georgia |
|
GPC |
Tbel Abuseridze Street N20 |
Batumi |
Georgia |
|
GPC |
I. Chavchavadze Ave. #37L, Carrefour-Vake |
Tbilisi |
Georgia |
|
GPC |
Didi Digomi, Supermarket Goodwill / Parnavaz Mepe Avenue 1 |
Tbilisi |
Georgia |
|
GPC |
Gldani, 13 Leselidze St. |
Tbilisi |
Georgia |
|
GPC |
Digomi Massive, 3rd Sq., Building 1b |
Tbilisi |
Georgia |
|
GPC |
Chavchavadze 1 |
Gori |
Georgia |
|
GPC |
4th quarter of Vazha-Pshavela Ave. Building. 3g |
Tbilisi |
Georgia |
|
GPC |
Avenue Friendship #12 |
Rustavi |
Georgia |
|
GPC |
22 Marshal Gelovani Ave. |
Tbilisi |
Georgia |
|
GPC |
24 Bukhaidze Street |
Kutaisi |
Georgia |
|
GPC |
118 Agmashenebeli Ave. |
Tbilisi |
Georgia |
|
GPC |
Vazha-Pshavela Ave. 70, City-Saburtalo |
Tbilisi |
Georgia |
|
GPC |
10 Kartozia St. |
Tbilisi |
Georgia |
|
GPC |
Ivane Javakhishvili 64, Agrohub-Batumi |
Batumi |
Georgia |
|
GPC |
2 Nekerchkhali Street |
Tbilisi |
Georgia |
|
GPC |
17 Elguja Amashukeli St. |
Tbilisi |
Georgia |
|
GPC |
Mirian Mepe #25 |
Tbilisi |
Georgia |
|
GPC |
3rd Plateau of Nutsubidze, 14 Giorgi Dzotsenidze/Ramaz Chkhikvadze St. |
Tbilisi |
Georgia |
|
GPC |
Omar Khizanishvili 9/Ilia Vekua 6 |
Tbilisi |
Georgia |
|
GPC |
156 Tsotne Dadiani Street |
Tbilisi |
Georgia |
|
GPC |
4 Memed Abashidze Street |
Batumi |
Georgia |
|
GPC |
Shartava 2 |
Kutaisi |
Georgia |
|
GPC |
Chavchavadze 49d |
Tbilisi |
Georgia |
|
GPC |
Airport |
Tbilisi |
Georgia |
|
GPC |
Dusheti district, village Kaishauri, "Mount Vartsla" |
Mtskheta |
Georgia |
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GPC |
Rustaveli Ave. 2/4, Gallery Tbilisi |
Tbilisi |
Georgia |
|
GPC |
Samtredia district, village in Didi Jikhai |
Kutaisi |
Georgia |
|
GPC |
Gori district, village. Tinisbridge, Varketili s/c 1 |
Gori |
Georgia |
|
GPC |
University Street (Agrohub High) |
Tbilisi |
Georgia |
|
GPC |
Ana Politkovskaya street 29 |
Tbilisi |
Georgia |
|
GPC |
Khimshiashvili 29 |
Batumi |
Georgia |
|
GPC |
30 Lubliana St., |
Tbilisi |
Georgia |
|
GPC |
29 Tskneti Highway |
Tbilisi |
Georgia |
|
GPC |
95 Tsereteli Ave. |
Tbilisi |
Georgia |
|
GPC |
Shartava and Lomuri Crossing |
Rustavi |
Georgia |
|
GPC |
Paliashvili 31/Lily Nutsubidze 1/Mikhail Lermontov 5 |
Kutaisi |
Georgia |
|
GPC |
61 Ketevan Tsamebuli St. |
Tbilisi |
Georgia |
|
GPC |
1 Mtskheta St. / Abashidze 2 |
Tbilisi |
Georgia |
|
GPC |
Zviad Gamsakhurdia Beach 80 |
Tbilisi |
Georgia |
|
GPC |
Kostava 28 |
Zugdidi |
Georgia |
|
GPC |
Tskhinvali Highway 14-14a |
Gori |
Georgia |
|
GPC |
Mirian Mepe #49 |
Tbilisi |
Georgia |
|
GPC |
125 Shalva Nutsubidze Street |
Tbilisi |
Georgia |
|
GPC |
20 Gamsakhurdia St. |
Batumi |
Georgia |
|
GPC |
9 Otar Chiladze St. |
Tbilisi |
Georgia |
