GEPHA Opens Carter's First Official Store in Georgia

GEPHA celebrated a significant milestone as it opened the first official store of Carter's in Georgia. The grand opening took place on November 21st, located on the third floor of "Galeria Tbilisi," and was attended by distinguished guests, including the U.S. Ambassador to Georgia, Kelly Degnan.

“The leading American children’s brand is in Georgia! For 150 years people have trusted Carter’s to clothe their little ones. We are very happy that the brand that raised generations of Americans is now part of our bilateral economic partnership,” the US Embassy in Georgia announced. (

Carter's is renowned for its commitment to providing high-quality, comfortable clothing for babies and children. With a wide range of stylish options, the brand has become a go-to choice for parents worldwide. Now, families in Georgia can experience firsthand the excellence that Carter's represents, as they browse through a curated selection of clothing and accessories designed with both comfort and style in mind.

Alongside the official store, Carter's products are also available in GPC and Pharmadepot, through the shop-in-shop model. Looking ahead, GEPHA plans to expand brand presence throughout the country with the addition of independent stores, scheduled to open in 2023.