GEPHA Opens The Body Shop's Third Store in Tbilisi, Georgia

We are happy to announce that on 7th October, The Body Shop, unveiled its third brick-and-mortar store in the heart of Tbilisi, Georgia on Chavchavadze Avenue #44.

Founded in 1976 as a small green-painted shop in the streets of Brighton, England, The Body Shop revolutionized the beauty industry with its distinctive approach to beauty. With over 3,000 stores worldwide, Georgia has become the 73rd country to welcome The Body Shop. Our new franchise store in Tbilisi provides a vibrant space to showcase cruelty-free, vegetarian, vegan, and sustainable skincare, haircare, body care, and cosmetic products.

In line with our commitment to sustainability, the store features a unique shower gel refill station. Customers can now purchase refillable 250ml aluminum bottles and fill them with their favorite shower gels, as part of The Body Shop's innovative refill program. This initiative aims to reduce single-use plastic waste and promote a more environmentally conscious approach to personal care.

While our new store is an exciting addition, we also continue to offer The Body Shop products at GPC and Pharmadepot pharmacies. We strive to make our products easily accessible to all, ensuring that you can enjoy our range wherever is most convenient for you.