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“OUR HISTORY OF FIGHTING FOR A FAIRER, MORE BEAUTIFUL WORLD.”
In 2020 The Body Shop Georgia signed The Memorandum of Understanding with the United Nations Population Fund (UNFPA). The idea of the MoU was to promote public awareness of gender equality, harmful practice of early marriage, sexual and reproductive health and rights and health and personal safety education. The primary goal of the first campaign named “Isolated Not Alone” was to tackle violence against women amid the COVID-19, and to raise awareness on this problem. Please see the video of the campaign - https://www.facebook.com/TheBodyShopGeo/videos/3125028861112944
On the bases of conducted activities, the Georgia became an award-winner of “The Best Campaign of 2020” throughout the world and our head of marketing of Body Shop Georgia was awarded as the “The Best Activist 2020”.
https://www.facebook.com/TheBodyShopGeo/videos/175494954222429
https://www.marketer.ge/irina-adeishvili-best-activist/
https://www.marketer.ge/elliot-body-shop-violence/
In 2022 the renewed MoU was signed between the United Nations Population Fund (UNFPA) Georgia Country Office and JSC GEPHA representing The Body Shop. https://georgia.unfpa.org/en/news/memorandum-understanding-between-unfpa-and-body-shop-renewed.
Social responsibility was always crucial for body shop. That’s why The body shop rented the house for the women victims of violence in the war of Ukraine.
